专业介绍
课程由传播学院和商学院联合提供,融合了媒体和管理的最新知识,以培养媒体专业人员的领导能力。课程涵盖全球大众传播过程及其管理的综合知识。毕业后有望在媒体行业的关键管理岗位上工作。课程设计说明了理论和研究如何应用于现实世界的媒体和管理问题。该专业旨在实现以下目标:
培养专业人员应用最先进媒体和管理研究知识的概念和分析技能;
培养媒体专业人士的领导力和管理敏锐性;
有兴趣在媒体及管理领域进一步深造打下基础。
申请要求
托福79或雅思6.5,学费HK$145,000,学制1年,有工作经验优先
专业课程
Introduction to Media Management
Corporate Financial Management
Strategic Management and Business Policy
Global Marketing Strategy
Foundations of Communication Study
Approaches & Methods in Communication Research
Issues in Intercultural Communication # (CEF: 21Z09624-9)
Media and Communication in Chinese Societies
Issues in Corporate Communication # (CEF: 21Z09623-0)
Globalization of Media & Communication
Organizational Communication
Communication Campaign Workshop # (CEF: 28Z03257-6)
Media Law & Ethics
Issues and Cases in Mass Communication
Global Human Resource Management
Managing Change
Management of Marketing Communication and Online Media
Service Marketing Management